Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
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Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6....
Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Tyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sell...
Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTV
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6
Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into...
Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-638&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link...
Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link...
Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link...
Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)
Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co Meta has been up and down since the outage a few weeks back, and the...
Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous
Subscribe to DTC Newsletter - https://dtcnews.link/signup Bar Bruhis spent ten years building SaaS for Shopify brands. He helped start one o...
Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead
Subscribe to DTC Newsletter - https://dtcnews.link/signup Liam Robinson and Nate Vankoughnet were two of Pilothouse's first employees and sp...
Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong
Subscribe to DTC Newsletter - https://dtcnews.link/signup Melissa Dusendang ran a summer contract at SheFit to "manage the chaos" for one ma...
Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse
Subscribe to DTC Newsletter - https://dtcnews.link/signup AppLovin just opened to everyone, and most DTC operators still do not know how it...
Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers
Subscribe to DTC Newsletter - https://dtcnews.link/signup Most brands treat unauthorized sellers and copycats as a cost of doing business. M...
Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone
Subscribe to DTC Newsletter - https://dtcnews.link/signup Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from...
Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It)
Subscribe to DTC Newsletter - https://dtcnews.link/signup Jordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World's B...