The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey
Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creato...
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DTC Podcast
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highl...
Episodes
20 of 788 episodes
Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF
How do you run Black Friday when your DTC brand is already hooked on discounts? Split your customers into new and repeat, keep the coupon-tr...
How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6
Carve Designs gave connected TV 60 days at a $20K monthly minimum before deciding it worked, which is about as clean a test as a DTC brand r...
How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews
How do you grow a DTC brand without a big brand awareness budget? Terra Kaffe founder Sahand Dilmaghani pre-sold 10,000 espresso machines fr...
Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts
What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator's handle with your brand tagged, s...
Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box
How do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, the...
Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead
How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an amb...
Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6
To Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing under $50 million a year is putting roughly half of its combined...
Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including t...
Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-646&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6....
Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Tyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sell...
Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTV
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.l...
What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6
Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into...