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In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for b...
Wall Street Journal's Jim Piercy: Brands taking content marketing in-house doesn't threaten publishers is an episode from Digiday Live. In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Pie...
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Published Mar 18, 2019, 20:13 long, audio available.
In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal's clients at the Digiday Publishing Summit Japan.
You can listen to Wall Street Journal's Jim Piercy: Brands taking content marketing in-house doesn't threaten publishers online on Radio and Podcast. Open the player on this page to stream the available audio.
Wall Street Journal's Jim Piercy: Brands taking content marketing in-house doesn't threaten publishers is an episode from Digiday Live.
This episode is 20:13 long.
This episode was published on Mar 18, 2019.
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You can listen to Wall Street Journal's Jim Piercy: Brands taking content marketing in-house doesn't threaten publishers on this page when the episode audio is available from the podcast feed.
Wall Street Journal's Jim Piercy: Brands taking content marketing in-house doesn't threaten publishers is from Digiday Live.
Published Mar 18, 2019 and 20:13 long