The Evolution of Data and Technology in the OTT Space
As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms?...
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Digiday Live
This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
Episodes
20 of 100 episodesHow Bonnier News makes engagement count
Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from...
News UK's Ben Walmsley unpacks the path to a sustainable media brand
With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK's varied portfolio of media...
How Schibsted created a new app for their younger Norwegian audience
Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of...
How Business Insider monetizes international audiences
Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business I...
Barstool's Deirdre Lester on how they started a subscription program
A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program.
How New York Media's dynamic paywall works
At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dyna...
Dotdash's Neil Vogel on the state of digital media
In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry...
PopSugar's Geoff Schiller on creating a range of revenue products beyond advertising
The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income...
Talking revenue diversification with Atlantic Media's Mike Finnegan
Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking a...
New York Magazine's Jason Sylva on the promises and perils of a flexible paywall
At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine.
McClatchy's Grant Belaire: Selling slices of a bigger product
For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital...
Gizmodo's approach to Commerce
At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about ho...
Wall Street Journal's Jim Piercy: Brands taking content marketing in-house doesn't threaten publishers
In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Piercy, creative director for EMEA and...
What's in and out in the media buying world?
At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today.
ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants
Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit...
Essence's Steve Williams on the role of agencies with the brands going in-house
This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak...
Crossmedia's Ali Plonchak: Agencies should welcome transparency audits
Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashvill...
Deutsche Telekom: Few companies will take all advertising in-house
Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Teleko...
Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing
As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues...