How Schibsted created a new app for their younger Norwegian audience

Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.

You can listen to How Schibsted created a new app for their younger Norwegian audience online on Radio and Podcast. Open the player on this page to stream the available audio.

How Schibsted created a new app for their younger Norwegian audience is an episode from Digiday Live.

This episode is 21:37 long.

This episode was published on May 6, 2019.

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