The Evolution of Data and Technology in the OTT Space
May 17, 2019 - 22:38
Radio and PodcastLive Radio & PodcastsBusiness
How Schibsted created a new app for their younger Norwegian audience
Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this...
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