The Evolution of Data and Technology in the OTT Space
May 17, 2019 - 22:38
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How Schibsted created a new app for their younger Norwegian audience
Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this...
About This Episode
How Schibsted created a new app for their younger Norwegian audience is an episode from Digiday Live. Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process o...
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Published May 6, 2019, 21:37 long, audio available.
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