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For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital...
McClatchy's Grant Belaire: Selling slices of a bigger product is an episode from Digiday Live. For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subsc...
This episode belongs to Digiday Live.
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Published Mar 29, 2019, 23:20 long, audio available.
For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way.
You can listen to McClatchy's Grant Belaire: Selling slices of a bigger product online on Radio and Podcast. Open the player on this page to stream the available audio.
McClatchy's Grant Belaire: Selling slices of a bigger product is an episode from Digiday Live.
This episode is 23:20 long.
This episode was published on Mar 29, 2019.
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Yes. This page shows related episodes from Digiday Live when more episodes are available from the podcast feed.
You can listen to McClatchy's Grant Belaire: Selling slices of a bigger product on this page when the episode audio is available from the podcast feed.
McClatchy's Grant Belaire: Selling slices of a bigger product is from Digiday Live.
Published Mar 29, 2019 and 23:20 long