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Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing
As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because trad...
About This Episode
Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing is an episode from Digiday Live. As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share...
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Episode Details
Published Jan 28, 2019, 23:18 long, audio available.
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Questions About This Episode
What is Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing about?
As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.
Where can I listen to Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing?
You can listen to Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing from?
Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing is an episode from Digiday Live.
How long is this episode?
This episode is 23:18 long.
When was this episode published?
This episode was published on Jan 28, 2019.
Can I save Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing for later?
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Are there related episodes from Digiday Live?
Yes. This page shows related episodes from Digiday Live when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing?
You can listen to Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing is from Digiday Live.
What are the episode details?
Published Jan 28, 2019 and 23:18 long