ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants

Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more.

You can listen to ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants online on Radio and Podcast. Open the player on this page to stream the available audio.

ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants is an episode from Digiday Live.

This episode is 22:20 long.

This episode was published on Mar 11, 2019.

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