Business

ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants

Mar 11, 201922:20Business

Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of prog...

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ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants is an episode from Digiday Live. Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the...

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Published Mar 11, 2019, 22:20 long, audio available.

ICrossing's Amanda Betsold: When brands in-house operations, agencies must act like consultants

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