Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry. Episode Outline [00:36] B Capital Group [03:01] Surprises in the last 12 months [06:09] New low metrics [11:12] Traditional enterprises trying to be a PLG [13:02] Transitioning from traditional sales to sales-assist [16:48] What keeps Rashmi energized, interested, and engaged? Connect with Rashmi LinkedIn Twitter Website Connect with Matter Made Website LinkedIn (Matter Made) LinkedIn (Elias Rubel, CEO, Matter Made)

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Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing is an episode from Demand Efficiency by Eli Rubel.

This episode is 18:52 long.

This episode was published on Feb 16, 2022.

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