Mutiny Head of Marketing Uses Revenue Orchestration To Transform Buyer Signals Into Buying Decisions

Podcast Summary In this conversation with Ryan Narod, Head of Marketing at Mutiny, he talks about revenue orchestration. Today, you’ll hear about the strategies and tactics Ryan has used, orchestrating team structures, keeping the teams in sync, running regular experiments, approaching measurement, and what Ryan would’ve done differently. Prior to joining Mutiny, Ryan has served in numerous marketing roles, including as the Product Marketing Manager at Google, and Head of Marketing at Radar, as well as serving as a contributor to TechCrunch and Advisor at AudiencePlus. Episode Outline [05:27] Strategies and tactics [09:01] Orchestrating the team structure [11:30] Keeping teams in sync [13:33] Running experiments [15:10] Measurement [17:08] What would Ryan do differently? [18:49] Mutiny’s motion Connect with Ryan Website Twitter LinkedIn Connect with Matter Made Matter Made LinkedIn (Eli)

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Mutiny Head of Marketing Uses Revenue Orchestration To Transform Buyer Signals Into Buying Decisions is an episode from Demand Efficiency by Eli Rubel.

This episode is 21:02 long.

This episode was published on Feb 14, 2023.

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