Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation. Episode Outline [01:39] The Zenefits journey [05:19] The opportunity for a PLG motion [09:29] Demand gen practices [11:57] The shift to organic [15:21] Experimentation [16:46] What Kevin does to stay fresh [20:12] Kevin’s motivational people Connect with Kevin LinkedIn Website Twitter Instagram Connect with Matter Made LinkedIn (Elias Rubel, CEO, Matter Made) LinkedIn (Matter Made) Website

You can listen to Kevin Marasco, CMO of Zenefits on the applications and automation of PLG online on Radio and Podcast. Open the player on this page to stream the available audio.

Kevin Marasco, CMO of Zenefits on the applications and automation of PLG is an episode from Demand Efficiency by Eli Rubel.

This episode is 22:32 long.

This episode was published on Mar 2, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Demand Efficiency when more episodes are available from the podcast feed.