Radio and PodcastLive Radio & Podcasts
Business
Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing
Episode Outline [01:26] Chris’s background [03:23] Thinking through customer journey [05:19] Chris’s tactical tool chest [07:35] What’s happening to events? [12:32] Shifting to sales-assist and PLG [15:56] Chris’s influe...
About This Episode
Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing is an episode from Demand Efficiency by Eli Rubel. Episode Outline [01:26] Chris’s background [03:23] Thinking through customer journey [05:19] Ch...
Podcast
This episode belongs to Demand Efficiency.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Dec 2, 2021, 21:14 long, audio available.
Related Episodes
Continue listening to more episodes from Demand Efficiency.
Gated CEO on creating seamless on-boarding experiences
May 22, 2023 - 10:38
Dan Frohnen on channel mix, tracking, and structuring teams for success
May 15, 2023 - 16:49
Questions About This Episode
What is Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing about?
Episode Outline [01:26] Chris’s background [03:23] Thinking through customer journey [05:19] Chris’s tactical tool chest [07:35] What’s happening to events? [12:32] Shifting to sales-assist and PLG [15:56] Chris’s influential people [18:45] How does Chris keep his head clear? Connect with Chris LinkedIn Website Connect with Matter Made Website LinkedIn (Matter Made) LinkedIn (Elias Rubel, CEO, Matter Made)
Where can I listen to Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing?
You can listen to Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing from?
Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing is an episode from Demand Efficiency by Eli Rubel.
How long is this episode?
This episode is 21:14 long.
When was this episode published?
This episode was published on Dec 2, 2021.
Can I save Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Demand Efficiency?
Yes. This page shows related episodes from Demand Efficiency when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing?
You can listen to Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing is from Demand Efficiency by Eli Rubel.
What are the episode details?
Published Dec 2, 2021 and 21:14 long