Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Demand Efficiency by Eli Rubel

Episode Outline [01:26] Chris’s background [03:23] Thinking through customer journey [05:19] Chris’s tactical tool chest [07:35] What’s happening to events? [12:32] Shifting to sales-assist and PLG [15:56] Chris’s influe...View more