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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company artwork
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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company

Data Gurus by Sima Vasa

Sep 9, 202537:23Technology

On this episode, host Sima Vasa talks to David Allison , Founder of The Valuegraphics Research Company , about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surve...

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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company is an episode from Data Gurus by Sima Vasa. On this episode, host Sima Vasa talks to David Allison , Founder of The Valuegraphics...

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Published Sep 9, 2025, 37:23 long, audio available.

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