#281: Respondent-First Research with Steven Snell of Rep Data
Oct 6, 2026 - 33:00
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Technology
Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company
On this episode, host Sima Vasa talks to David Allison , Founder of The Valuegraphics Research Company , about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surve...
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