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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company artwork
Technology

Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company

Data Gurus by Sima Vasa

Sep 9, 202537:23Technology

On this episode, host Sima Vasa talks to David Allison , Founder of The Valuegraphics Research Company , about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surve...

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