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Data Gurus

Sima Vasa

Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the industry and how successful companies and individuals in this niche navigate thr...

Episodes

20 of 264 episodes

#282: Research Inside Every Decision with Todd Hoskins of My-Take

Todd Hoskins , Co-Founder of My-Take , joins host Sima Vasa to make the case that research only changes outcomes when it’s built into...

28:06Oct 21, 2026

#281: Respondent-First Research with Steven Snell of Rep Data

Steven Snell , EVP, Head of Research of Rep Data , joins host Sima Vasa to discuss why data quality starts with the questionnaire, not the f...

33:00Oct 6, 2026

#280: From Trust to Transformation with Rob Wengel of Radius

Rob Wengel , Chief Executive Officer and Board Director of Radius , joins us to discuss how a 30-year-old research firm is embracing an AI-f...

34:06Sep 22, 2026

#279: Betting on Quality with Sascha Eder of NewtonX

Host Sima Vasa talks to Sascha Eder , Co-Founder and CEO of NewtonX , about why he built the company around quality instead of speed or pric...

25:05Sep 1, 2026

Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult

On this episode, host Sima Vasa talks to Michael Ramlet , Co-Founder and CEO of Morning Consult . Michael shares how Morning Consult has sca...

37:58Aug 18, 2026

The Leadership Playbook Has Changed with Kelly Monahan of Beyond the Desk

Kelly Monahan , Co-Founder of Beyond the Desk , joins host Sima Vasa to challenge the assumption that AI is responsible for today’s wo...

35:23Jun 23, 2026

Why 85% of Thought Leadership Fails with Mike Nash of KS&R

Mike Nash , CGO of KS&R , joins Sima Vasa to make the case that thought leadership is now one of the last places where B2B companies can...

34:09Jun 9, 2026

Digital Twins and the Limits of Synthetic Behavior with Olivier Toubia of Columbia Business School

Dr. Olivier Toubia , Glaubinger Professor of Business at Columbia Business School , joins Sima Vasa to discuss his landmark study building d...

29:09May 26, 2026

Diversity as a Business Imperative with Dr. Poornima Luthra

Dr. Poornima Luthra, Author, Educator and Keynote Speaker, joins Sima Vasa to make the evidence-based case that DEI backlash is rooted in fe...

35:04Apr 28, 2026

From Data Silos to Insights Intelligence with Thor Olof Philogène of Stravito

Thor Olof Philogène , Founder and CEO of Stravito , joins Sima Vasa to discuss knowledge discovery at scale and how AI-powered insights inte...

35:47Apr 14, 2026

From Gut Decisions to Causal Scenarios in Research with Jason Cohen of Simulacra Synthetic Data Studio

On this episode, host Sima Vasa talks to Jason Cohen , Founder and CEO of Simulacra Synthetic Data Studio , about the limits of traditional...

29:15Mar 17, 2026

Linking Cultural Insight, AI and Brand Growth with David Wellisch of Collage Group

On this episode, David Wellisch , Co-Founder and CEO of Collage Group , talks to Sima Vasa about cultural intelligence as a measurable drive...

23:54Feb 10, 2026

Synthetic Sample with Carol Sue Haney of Qualtrics

Host Sima Vasa welcomes Carol Sue Haney, Head of Research and Data Science, Engineering at Qualtrics , to discuss the transformative role of...

13:51Jan 13, 2026

Why Insights Need a Spotify Moment with Casper Henningsen of GetWhy

Host Sima Vasa talks to Casper Henningsen , CEO and Co-Founder of GetWhy , about reimagining insights through technology, empathy and human...

15:31Dec 2, 2025

Leading Change Without Losing Connection with Tim Wragg of Human8

On this episode, host Sima Vasa talks to Tim Wragg , CEO of Human8 , who shares insights on leadership, AI’s role in research, and maintaini...

14:22Nov 18, 2025

Teaching the ‘Why’ Behind Advanced Analytics with Megan Peitz of Numerious

Sima Vasa speaks with Megan Peitz , Founder and Owner of Numerious . Megan shares her journey from math and statistics at Georgetown to buil...

25:07Oct 23, 2025

How Client Voices Drive Strategy with Elizabeth Finn of The Directions Group

On this episode, host Sima Vasa talks to Elizabeth Finn , President and CEO of The Directions Group . Elizabeth shares her journey from mark...

13:24Oct 7, 2025

Solving Data Quality Challenges with Dyna Boen of Escalent, Jon Kay of Intuit, Bob Fawson of Data Quality Co-op and Steven Snell of Rep Data

On this episode, host Sima Vasa leads a candid panel discussion on the state of data quality with four industry leaders: Dyna Boen , EVP/Man...

18:09Sep 23, 2025

Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company

On this episode, host Sima Vasa talks to David Allison , Founder of The Valuegraphics Research Company , about replacing ineffective demogra...

37:23Sep 9, 2025

Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult

On this episode, host Sima Vasa talks to Michael Ramlet , Co-Founder and CEO of Morning Consult . Michael shares how Morning Consult has sca...

18:46Jul 29, 2025