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Digital Twins and the Limits of Synthetic Behavior with Olivier Toubia of Columbia Business School artwork
Technology

Digital Twins and the Limits of Synthetic Behavior with Olivier Toubia of Columbia Business School

Data Gurus by Sima Vasa

May 26, 202629:09Technology

Dr. Olivier Toubia , Glaubinger Professor of Business at Columbia Business School , joins Sima Vasa to discuss his landmark study building digital twins from over 2,000 real participants — and what the results reveal abo...

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Digital Twins and the Limits of Synthetic Behavior with Olivier Toubia of Columbia Business School is an episode from Data Gurus by Sima Vasa. Dr. Olivier Toubia , Glaubinger Professor of Business at Columbia Business School , joins Sima Va...

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Published May 26, 2026, 29:09 long, audio available.

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