The Financial Impact of Brand Investments with Greg Silverman of Interbrand

On this episode, host Sima Vasa talks to Greg Silverman , Global Director of Brand Economics at Interbrand . Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the language gap between CMOs and CFOs. He also discusses the power of fast, data-driven solutions in transforming client strategy. Key Takeaways: (02:13) Greg’s career journey blends retail, franchising, consulting, branding and tech innovation. (04:31) Metrics like awareness must connect to growth, EBIT, and share price. (07:58) Smaller, focused partnerships can deliver faster, more cost-effective solutions. (09:43) ​​Brand can account for far more value than leaders initially expect. (11:57) Understanding brand potential unlocks new revenue within specific market segments. (14:19) Research helps CMOs and CFOs align on brand investment decisions. (16:00) Traditional marketing metrics no longer justify brand investment alone. (17:54) Insights must bridge the gap to measurable business impact. Resources Mentioned: Interbrand Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to

You can listen to The Financial Impact of Brand Investments with Greg Silverman of Interbrand online on Radio and Podcast. Open the player on this page to stream the available audio.

The Financial Impact of Brand Investments with Greg Silverman of Interbrand is an episode from Data Gurus by Sima Vasa.

This episode is 20:27 long.

This episode was published on May 20, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Data Gurus when more episodes are available from the podcast feed.