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On this episode, host Sima Vasa talks to Greg Silverman , Global Director of Brand Economics at Interbrand . Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with sharehol...
The Financial Impact of Brand Investments with Greg Silverman of Interbrand is an episode from Data Gurus by Sima Vasa. On this episode, host Sima Vasa talks to Greg Silverman , Global Director of Brand Economics at Interbrand . Greg shares...
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Published May 20, 2025, 20:27 long, audio available.