Linking Cultural Insight, AI and Brand Growth with David Wellisch of Collage Group

On this episode, David Wellisch , Co-Founder and CEO of Collage Group , talks to Sima Vasa about cultural intelligence as a measurable driver of brand relevance, growth and purchase intent. David shares his path from AOL and private equity to founding Collage Group. He explains how understanding consumer values, linking insight to activation and leveraging proprietary data and AI helps brands drive meaningful business outcomes. Key Takeaways: 00:00 Introduction. 03:15 Identifying demographic shifts creates massive entrepreneurial opportunities. 06:43 Marketers must link cultural insights to shareholder value. 09:44 Targeting consumer values is more effective than demographics. 13:31 AI makes proprietary data sets massively more discoverable. 17:03 Understanding the why allows for better business strategy. 20:54 Successful companies solve problems rather than just selling. Resources Mentioned: Collage Group | Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to

You can listen to Linking Cultural Insight, AI and Brand Growth with David Wellisch of Collage Group online on Radio and Podcast. Open the player on this page to stream the available audio.

Linking Cultural Insight, AI and Brand Growth with David Wellisch of Collage Group is an episode from Data Gurus by Sima Vasa.

This episode is 23:54 long.

This episode was published on Feb 10, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Data Gurus when more episodes are available from the podcast feed.