151. Influence Redefined - Trust, Authenticity and the Future of Marketing

In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies. We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet influence and the impact of AI on the influencer landscape

You can listen to 151. Influence Redefined - Trust, Authenticity and the Future of Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

151. Influence Redefined - Trust, Authenticity and the Future of Marketing is an episode from Create Tomorrow, The WGSN Podcast by WGSN.

This episode is 00:30:08 long.

This episode was published on Dec 9, 2025.

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