Telling the Story About the Snacks C-Stores Sell - Episode 522

What separates a successful snack from the pack? Storytelling can be effective and important to sustaining a brand. Hosted by: Jeff Lenard About our Guest: Jason Liebig, Brand History Expert, Television Host Jason is a noted brand historian, consultant, television personality and speaker, known for his deep knowledge of consumer brands and behavior. In demand for his unique perspective and captivating storytelling, he's often referred to as "The Indiana Jones of Brands" due to his extensive archive and collection of vintage brand packaging, numbering at over 100,000 pieces.

You can listen to Telling the Story About the Snacks C-Stores Sell - Episode 522 online on Radio and Podcast. Open the player on this page to stream the available audio.

Telling the Story About the Snacks C-Stores Sell - Episode 522 is an episode from Convenience Matters by Paula Bellenoit.

This episode is 40:29 long.

This episode was published on Dec 8, 2025.

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