Inside Coinbase’s Mission-First, Remote-First Bet

In 2020, cryptocurrency exchange Coinbase made two bold organizational moves: going fully remote and banning political discussion at work. These decisions, aimed at reinforcing a mission-first culture, were supported by a written, codified approach to company values and a hiring philosophy designed to attract talent aligned with that mission. In this episode, Chief People Officer L.J. Brock joins case author and HBS professor Charles Wang and host Brian Kenny to discuss how Coinbase’s strategy, explored in the case “Mission First at Coinbase,” raises critical questions about focus, inclusion, and attracting top talent in a volatile industry.

You can listen to Inside Coinbase’s Mission-First, Remote-First Bet online on Radio and Podcast. Open the player on this page to stream the available audio.

Inside Coinbase’s Mission-First, Remote-First Bet is an episode from Cold Call by HBR Presents / Brian Kenny.

This episode is 27:55 long.

This episode was published on Dec 9, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Cold Call when more episodes are available from the podcast feed.