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How a Museum Marketing Team Used AI to Bring People Closer to Art
In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified...
About This Episode
How a Museum Marketing Team Used AI to Bring People Closer to Art is an episode from Cold Call by HBR Presents / Brian Kenny. In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement...
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Episode Details
Published Jul 21, 2026, 26:42 long, audio available.
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