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Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"
YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London. This episode is a recording of the audience Q...
About This Episode
Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud" is an episode from Brand Growth Heroes by Brand Growth Heroes Mini MBA. YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs...
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Episode Details
Published Oct 14, 2025, 54:11 long, audio available.
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What is Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud" about?
YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London. This episode is a recording of the audience Q&A that followed the live interview. And WOW! what a session it was. Founders and industry friends in the room asked some incredible questions, and the answers from Jake and Shani (PerfectTed’s Head of Sales, who stepped in after Marisa left) were packed with honesty, insight, and lessons you're going to be able to take away and use to add real value to the way you work. If you haven’t listened to Part One yet, scroll back one episode to catch the full conversation about how both brands have scaled so quickly, from kitchen tables to category creation. What we talk about: Jake on scaling Canadian brand Mid-Day Squares NATIONALLY the USA and even beyond. Shani on building PerfectTed’s sales engine and breaking into retail. How they balance ambition with resilience when things get tough. The importance of storytelling and transparency in attracting fans (not just customers). Lessons on founder communication, trust, and team dynamics from two fast-growth brands. Practical insights into category creation, competition, and global expansion. If you enjoy this episode, please share it with a friend, colleague, or fellow founder! And don’t forget to hit follow/
Where can I listen to Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"?
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Which podcast is Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud" from?
Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud" is an episode from Brand Growth Heroes by Brand Growth Heroes Mini MBA.
How long is this episode?
This episode is 54:11 long.
When was this episode published?
This episode was published on Oct 14, 2025.
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Are there related episodes from Brand Growth Heroes?
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Where can I listen to Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"?
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Which podcast is this episode from?
Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud" is from Brand Growth Heroes by Brand Growth Heroes Mini MBA.
What are the episode details?
Published Oct 14, 2025 and 54:11 long