The Next Billion: Capturing Africa’s Rising Wine Market

In this episode of Bottled in China , we explore Africa's remarkable demographic and economic growth with Dr. Christian Lindfeld, Managing Director of Africa Ventures Advisory. As the continent's population has surged to 1.5 billion in just 30 years, Dr. Lindfeld highlights how Africa's expanding middle class is transforming luxury consumption, especially in the wine industry. During our discussion, he explains why Africa's wine import market is increasingly appealing to global producers. With rising disposable incomes in urban areas and a burgeoning middle class, consumption trends are evolving. The continent's youthful population and thriving economic hubs are particularly open to international wine culture. However, Dr. Lindfeld also discusses the challenges of navigating these markets and the complexities of diverse regulatory environments. With a PhD in International Business and sixteen years in global management consulting, Dr Lindfeld has brought a data-driven approach to an industry often steeped in tradition. As the Founder of Africa Ventures Advisory and board member of 4G Wines AG, Dr Christian Lindfeld has been instrumental in bridging the gap between European vineyards and Africa's growing middle class. Find out more: Connect on LinkedIn: Dr Christian Lindfeld Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food and beverages from across the world. Connect with us on LinkedIn or Instagram @ bottled.in.china Podcast available on iTunes , Spotify , online or wherever you listen to your episodes!

You can listen to The Next Billion: Capturing Africa’s Rising Wine Market online on Radio and Podcast. Open the player on this page to stream the available audio.

The Next Billion: Capturing Africa’s Rising Wine Market is an episode from Bottled in China by Emilie Steckenborn.

This episode is 00:38:40 long.

This episode was published on Jul 31, 2025.

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