How Non-Alcoholic Wine Is Made with Duncan Shouler

As consumer preferences shift towards healthier lifestyles, the non-alcoholic wine sector is poised for unprecedented growth. With the no- and low-alcohol drinks market expected to expand by over $4 billion by 2028, join us as we explore how innovative winemaking techniques and strategic insights are reshaping this industry with winemaker Duncan Shouler. In this episode, we dive deep into the fascinating world of non-alcoholic wines with Duncan Shouler, a renowned Director and Winemaking Consultant at Enobev Consulting. With a background in Marine Biology, Duncan's wine journey began in 2004, leading him to work with prestigious producers like Château Angelus and Giesen Wines, where he served as Chief Winemaker. Notably, Duncan was awarded Winemaker of the Year at the New Zealand International Wine Show in 2023 for his exceptional work with Giesen's wines. A pioneer in the non-alcoholic wine space, he played a key role in launching a best-selling collection of premium de-alcoholized wines in the USA and continues to advocate for innovation within this growing category. In our conversation, we'll explore his unique journey, the innovative techniques behind alcohol removal, and the grape varieties best suited for producing exceptional non-alcoholic wines. Duncan also addresses common misconceptions about this category and shares insights into the challenges and future trends that lie ahead. Connect with Duncan on Instagram @ DuncanShouler , or on LinkedIn . Reach out to Duncan if you're looking to learn more about his services at Enobev Consulting. Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food and beverages from across the world. Connect with us on LinkedIn or Instagram @ bottled.in.china Podcast available on iTunes , Spotify , online or wherever you listen to your episodes!

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How Non-Alcoholic Wine Is Made with Duncan Shouler is an episode from Bottled in China by Emilie Steckenborn.

This episode is 00:28:49 long.

This episode was published on Jun 26, 2025.

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