Conquering China: Robert Foye's Secrets to Wine Industry Success

In this episode, we dive deep into the intricacies of the Chinese market with our guest, Robert Foye. As a seasoned leader in the beverage industry, Robert has an impressive background that includes roles at Coca-Cola, TWE, and Accolade. He has been a key player in the remarkable rise of brands like Penfolds in Asia. In Part 2 of our conversation, Robert shares his insights on navigating the complexities of the Chinese wine market and the valuable lessons he's learned along the way. We'll explore the key factors that contributed to Penfolds' success in China, effective strategies for growing market share, and what the future holds for the Chinese wine industry. Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food and beverages from across the world. Connect with us on LinkedIn or Instagram @ bottled.in.china Podcast available on iTunes , Spotify , online or wherever you listen to your episodes!

You can listen to Conquering China: Robert Foye's Secrets to Wine Industry Success online on Radio and Podcast. Open the player on this page to stream the available audio.

Conquering China: Robert Foye's Secrets to Wine Industry Success is an episode from Bottled in China by Emilie Steckenborn.

This episode is 00:22:37 long.

This episode was published on May 9, 2025.

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