007 - Measurement Queen Katie Paine Spills the Beans on Communication Metrics

Better PR Now | publicrelations | marketing | communication | corporate | business | strategic | planning | scanning | evaluation | leadership | management | engagement | outreach | relationship | assessment | research | evaluation | strat by Mark R. Phillips

Interview with "The Measurement Queen" Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization's bottom line. Better PR Now provides clarit...View more