021 - Fred Wellman - Hardest working man in PR
Fred Wellman is the founder of ScoutComms , a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing eff...
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Better PR Now delivers communication strategy for executives. We explore the knowledge, tools, and lessons learned for successful public relations and marketing. Organizational leaders, alon...
Episodes
20 of 22 episodes
020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport
Curtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sp...
019 - Josh Elledge generated $6 Million in free publicity!
Josh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in...
018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands
Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert...
017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations
Amy Sutton, founder of Enjoy PR , takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We a...
016 - Jake Eisenberg turbocharges lead generation via social media
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social...
015 - Strategic Communication lessons from the Marine Corps
I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, i...
014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency
The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR progra...
013 - Jason Anderson explains why emotional stories hook customers
I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. Thi...
012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD
Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the bus...
011 - Why PR and Marketing might become synonymous - Doreen Clark of SmartBug Media
Doreen Clark, Director of Public Relations at SmartBug Media, shares some of her secrets to generating great press coverage, coaching execut...
010 - Great story seeks teller as OnePitch plays matchmaker
Jered Martin discusses OnePitch, which he co-founded with Rebecca "Beck" Bamberger in San Diego. OnePitch serves as a matchmaker to help jou...
009 - Harnessing Leadership, Ethics, Intuition and Courage
Public Relations expert Deb Radman discusses the power of harnessing the four horsemen of public relations: Leadership, Ethics, Intuition, a...
008 - You really need a Reputation for Integrity
PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage....
007 - Measurement Queen Katie Paine Spills the Beans on Communication Metrics
Interview with "The Measurement Queen" Katie Paine, about the importance of measuring communications and the challenges of linking communica...
006 - Communication Researchers are Smart, so why can't they Communicate?
Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefro...
005 - Steal the PR Secrets of These Podcaster Rock Stars
Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created...
004 - What's Wrong With PR: Prof. David Dozier & Lou Williams
Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong w...
003 - Prof. Dustin Supa on The Dude Deficit
Professor Dustin Supa of Boston University's College of Communication presents findings from a pilot research project that explored "The Dud...
002 - Col. Mike Lawhorn on the power of "Why"
Col. Mike Lawhorn (Army public affairs) explains: The importance of asking "why?" How changing the words you use can have powerful results....