018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands

Better PR Now | publicrelations | marketing | communication | corporate | business | strategic | planning | scanning | evaluation | leadership | management | engagement | outreach | relationship | assessment | research | evaluation | strat by Mark R. Phillips

Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for...View more