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The Spectacle of Sports: How Brands Create Big Moments Beyond the Game In the Game
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways...
About This Episode
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game In the Game is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER. On today's podcast episode, we discuss the audiences for "spectacle events," includ...
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This episode belongs to Behind the Numbers: an eMarketer Podcast.
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Episode Details
Published Jul 30, 2026, 27:36 long, audio available.
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