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The IAB Weighs In On When Influence Starts to Feel Manufactured Reimagining Retail artwork
Technology

The IAB Weighs In On When Influence Starts to Feel Manufactured Reimagining Retail

Behind the Numbers: an eMarketer Podcast by EMARKETER

Oct 7, 202624:23Technology

On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make...