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Could AI Hurt Your Brand? Behind the Numbers artwork
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Could AI Hurt Your Brand? Behind the Numbers

Behind the Numbers: an eMarketer Podcast by EMARKETER

Sep 25, 202623:38Technology

In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offe...