Back of Napkin: Luxury is dead. Long live luxury.

Back of Napkin: Is your brand invisible?

Aug 27, 2019 - 00:28:46

Back of Napkin: PR Lions Jury Soundbites

Jul 3, 2019 - 00:11:36

Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jen...View more

Back of Napkin: It's Your Brand, Get Personal

May 30, 2019 - 00:27:23

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what abou...View more

Back of Napkin: Dissecting Pester Power

Mar 29, 2019 - 00:38:12

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly...View more

Back of Napkin: New plays for the D&I playbook

Feb 26, 2019 - 00:42:02

Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have...View more

Back of Napkin: The 2019 Crystal Ball

Jan 15, 2019 - 00:25:00

Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Nap...View more

Back of Napkin: The wild west of podcasts and how brands can stake a claim.

Dec 14, 2018 - 00:30:58

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this ha...View more

Back of Napkin: Culture Mash-Ups with LDH

Jun 29, 2018 - 00:33:35

Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBA...View more