Back of Napkin: Is your brand invisible?
Aug 27, 2019 - 00:28:46
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Back of Napkin: Dissecting Pester Power
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there...
About This Episode
Back of Napkin: Dissecting Pester Power is an episode from Back of Napkin: CMO hot topics discussed in less time than lunch. by FleishmanHillard Brand & Consumer Marketing. Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How...
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Episode Details
Published Mar 29, 2019, 00:38:12 long, audio available.
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