Back of Napkin: Is your brand invisible?
Aug 27, 2019 - 00:28:46
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Back of Napkin: Dissecting Pester Power
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there...
About This Episode
Back of Napkin: Dissecting Pester Power is an episode from Back of Napkin: CMO hot topics discussed in less time than lunch. by FleishmanHillard Brand & Consumer Marketing. Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How...
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This episode belongs to Back of Napkin: CMO hot topics discussed in less time than lunch..
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Episode Details
Published Mar 29, 2019, 00:38:12 long, audio available.
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Questions About This Episode
What is Back of Napkin: Dissecting Pester Power about?
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers. Episode Mentions: Nike *FleishmanHillard client Amazon GoldieBlox Teleflora Target YouTube YouTube Kids Ryan's ToyReview
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Back of Napkin: Dissecting Pester Power is an episode from Back of Napkin: CMO hot topics discussed in less time than lunch. by FleishmanHillard Brand & Consumer Marketing.
How long is this episode?
This episode is 00:38:12 long.
When was this episode published?
This episode was published on Mar 29, 2019.
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Which podcast is this episode from?
Back of Napkin: Dissecting Pester Power is from Back of Napkin: CMO hot topics discussed in less time than lunch. by FleishmanHillard Brand & Consumer Marketing.
What are the episode details?
Published Mar 29, 2019 and 00:38:12 long