Back of Napkin: Dissecting Pester Power

Back of Napkin: CMO hot topics discussed in less time than lunch. by FleishmanHillard Brand & Consumer Marketing

Mar 29, 201900:38:12Arts

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there...

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