Back of Napkin: Is your brand invisible?
Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot...
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Back of Napkin: CMO hot topics discussed in less time than lunch.
Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet insp...
Episodes
9 episodes
Back of Napkin: PR Lions Jury Soundbites
Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee shar...
Back of Napkin: It's Your Brand, Get Personal
As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive co...
Back of Napkin: Dissecting Pester Power
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evo...
Back of Napkin: New plays for the D&I playbook
Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I play...
Back of Napkin: The 2019 Crystal Ball
Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The...
Back of Napkin: The wild west of podcasts and how brands can stake a claim.
As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territo...
Back of Napkin: Luxury is dead. Long live luxury.
What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order....
Back of Napkin: Culture Mash-Ups with LDH
Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBAL live from Cannes International Fe...