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Customer Empathy and How to Solve Buying Problems with Brent Adamson, VP at Gartner artwork
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Customer Empathy and How to Solve Buying Problems with Brent Adamson, VP at Gartner

B2B Lead Roundtable Podcast by Brian Carroll

Feb 12, 201832:52Business

Customer empathy is not a soft skill. In complex B2B sales, it is a system-level capability that helps buyers navigate risk, internal alignment, and decision anxiety. This post draws from my conversation with Brent Adams...