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Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)
In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience . That’s a wake-up call for sales and marketing leaders everywhere. So, is this the end of sales as we know it… or the start o...
About This Episode
Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson) is an episode from B2B Lead Roundtable Podcast by Brian Carroll. In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying...
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This episode belongs to B2B Lead Roundtable Podcast.
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Episode Details
Published Oct 8, 2025, 42:56 long, audio available.
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