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empathy, marketing, and lead generation
In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience . That’s a wake-up call for sales and marketin...
Lead nurturing is easy to talk about and surprisingly hard to do well. Most teams don’t struggle because they lack automation or content. Th...
https://media.blubrry.com/b2bleadblog/www.markempa.com/wp-content/uploads/2021/05/Philip-Kotler-interview.mp3 Subscribe: Apple Podcasts | Sp...
Why does most marketing stink? According to Michael Brenner, “Most of the marketing that we do that stinks and doesn’t work is that some exe...
Last updated: March 2026 Why this conversation matters for revenue leaders This is a conversation about something most B2B leaders won’...
Working together as one team in marketing and sales alignment is about the customer. Why? Because today, buyers are in control. For this rea...
Do you routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to Circl...
Last updated: March 2026 Why this interview still matters In 2019, I sat down with Dave Gerhardt, then VP of Marketing at Drift, to talk abo...
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now,, marketing is ad...
B2B teams have more channels, more tools, and more “signals” than ever. And buyers are tuning them out harder than ever. Not because buyers...
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing i...
Customer empathy is not a soft skill. In complex B2B sales, it is a system-level capability that helps buyers navigate risk, internal alignm...
CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusiv...
Sales enablement is intended to help raise performance, but many efforts have backfired due to departmental silos. And now there’s a growing...
Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help yo...
Do you focus on capturing product stories or customer-hero stories? The answer sounds like marketing nuance. It isn’t. It’s the difference b...
In 2014, Salesforce analyzed over 15 million data points from B2B databases including Data.com and LinkedIn. The research, led by Mathew Swe...
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research curated...
https://media.blubrry.com/b2bleadblog/www.markempa.com/wp-content/uploads/2017/01/Interview-with-Michael-Brenner-Podcast.mp3 Subscribe: Appl...
https://media.blubrry.com/b2bleadblog/www.markempa.com/wp-content/uploads/2016/11/Jill-Rowley-Social-Selling.mp3 Subscribe: Apple Podcasts |...
How can you drive fast growth with B2B marketing? In this interview, you’ll hear from Jim Fowler, founder of Owler , on what he’s learned to...