Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)
In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience . That’s a wake-up call for sales and marketin...
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B2B Lead Roundtable Podcast
empathy, marketing, and lead generation
Episodes
20 of 21 episodesLead Nurturing Fails When Teams Guess the Buyer Journey
Lead nurturing is easy to talk about and surprisingly hard to do well. Most teams don’t struggle because they lack automation or content. Th...
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Brand Activism Isn’t a Campaign. It’s a Company Decision (Podcast with Philip Kotler)
https://media.blubrry.com/b2bleadblog/www.markempa.com/wp-content/uploads/2021/05/Philip-Kotler-interview.mp3 Subscribe: Apple Podcasts | Sp...
Mean people suck in marketing and what to do about it with Michael Brenner
Why does most marketing stink? According to Michael Brenner, “Most of the marketing that we do that stinks and doesn’t work is that some exe...
How to Set Work-Life Boundaries When You’re in Sales, Marketing, or Running a Business
Last updated: March 2026 Why this conversation matters for revenue leaders This is a conversation about something most B2B leaders won’...
How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront
Working together as one team in marketing and sales alignment is about the customer. Why? Because today, buyers are in control. For this rea...
Bring more innovation to your demand generation now
Do you routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to Circl...
Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift.com
Last updated: March 2026 Why this interview still matters In 2019, I sat down with Dave Gerhardt, then VP of Marketing at Drift, to talk abo...
How to improve your account based marketing results an interview with Jon Miller, CEO of Engagio
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now,, marketing is ad...
Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge
B2B teams have more channels, more tools, and more “signals” than ever. And buyers are tuning them out harder than ever. Not because buyers...
Transform Your Customer Journey and Accelerate Growth with Kia Puhm, CEO of DesiredPath
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing i...
Customer Empathy and How to Solve Buying Problems with Brent Adamson, VP at Gartner
Customer empathy is not a soft skill. In complex B2B sales, it is a system-level capability that helps buyers navigate risk, internal alignm...
Gartner Research: Boost Your Growth From Existing Customers with Brent Adamson, VP of Gartner
CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusiv...
Getting Sales Enablement Right to Increase Results with Dave Brock, CEO of Partners in Excellence
Sales enablement is intended to help raise performance, but many efforts have backfired due to departmental silos. And now there’s a growing...
Why Customer Advocacy Should Be at The Heart of Your Marketing with Mark Organ, CEO of Influitive
Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help yo...
How Customer-Hero Stories Help You Connect Better with Mike Bosworth, CEO Story Seekers
Do you focus on capturing product stories or customer-hero stories? The answer sounds like marketing nuance. It isn’t. It’s the difference b...
New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com
When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right p...
Why purpose matters to marketing: growth, revenue, and profit with Mack Fogelson, CEO of Genuinely
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research curated...
Empathetic Marketing: How To Connect With Your Customers with Michael Brenner, CEO
https://media.blubrry.com/b2bleadblog/www.markempa.com/wp-content/uploads/2017/01/Interview-with-Michael-Brenner-Podcast.mp3 Subscribe: Appl...
Better Social Selling, an Interview with Jill Rowley, Adobe Marketo
https://media.blubrry.com/b2bleadblog/www.markempa.com/wp-content/uploads/2016/11/Jill-Rowley-Social-Selling.mp3 Subscribe: Apple Podcasts |...