The Secret User Psychology Behind 100M Users’ App

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology? In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow. From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today. A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue. PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way! You will discover: ✅ The 3 core levers to grow any app (paywalls, monetization, retention) ✅ The “Magic Moments” framework that creates addictive user experiences ✅ The psychology behind why users stay, pay, and come back ✅ Real lessons from scaling apps to millions of users Learn More: Colin’s book: colinhodge.com/book Connect with Colin: linkedin.com/in/ckbhodge Avail the 50% off on the community annual plans:👉 Use the code: HDBSTEVE50 You can also watch this video here: ⁠ ********************************************* SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: ⁠ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠ *********************************************

You can listen to The Secret User Psychology Behind 100M Users’ App online on Radio and Podcast. Open the player on this page to stream the available audio.

The Secret User Psychology Behind 100M Users’ App is an episode from App Masters by Steve Young.

This episode is 01:07:48 long.

This episode was published on Apr 18, 2026.

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