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The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

App Masters by Steve Young

Jul 11, 202600:57:53Technology

What if the future of app monetization doesn't happen inside the App Store? According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion...

About This Episode

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy is an episode from App Masters by Steve Young. What if the future of app monetization doesn't happen inside the App Store? According to new research from Appcharge and GDC...

Podcast

This episode belongs to App Masters.

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Episode Details

Published Jul 11, 2026, 00:57:53 long, audio available.