How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman

Wanna know how a 200-person agency reduced churn by 50% from one year to the next? Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road. At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman , knew he had to adjust their strategy to address a new challenge. In today’s conversation, you’ll hear from Erik: How they created intense focus throughout the agency to reduce client churn The role of incentive structures & systematic churn analysis in their impressive churn reduction How they retrained their sales team to head off churn early in the client lifecycle What they realized was the Number 1 KPI impacting client churn (based on systematic AI analysis) Have a question about today's topic? Text it to us here! Want to get more content to support your agency life?

You can listen to How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman online on Radio and Podcast. Open the player on this page to stream the available audio.

How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman is an episode from Agency Life by Teamwork.com.

This episode is 36:03 long.

This episode was published on Feb 22, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Agency Life when more episodes are available from the podcast feed.