EP23: How To Empower Yourself In Your Marketing

"In marketing, everything comes out of you knowing what you really want. You can't find a strategy if you don't know what the end goal or vision is." - Rachael Welch (11:22 - 11:32) Malorie Nicole Abundantly Clear Four steps to developing your marketing strategy. Have you fallen down the rabbit hole in the online world of marketing? I know I have! Between sending weekly newsletters, keeping up on social media, and refreshing logos and photos, the list of things to do is neverending. Day in and day out there is always something new to learn and never enough available time. The information available on online marketing is so overwhelming that it is actually quite paralyzing. Rachael Welch, a close friend and marketing genius, understands the feeling all too well. As an online business and marketing strategist based in Tasmania, Rachael has witnessed a destructive pattern of entrepreneurs consuming information rather than utilizing their precious time creating a brilliant offer. "Am I taking what I'm learning, processing, and digesting to putting magic into the world by creating things? Or am I just storing it up?" -Rachael Welch (49:14 - 49:22) Entrepreneurs get so hung up on the algorithms and various cookie cutter strategies that they neglect actually doing anything. Rachael narrows down four steps to help you develop the best marketing strategy for your business. The key is identifying and building an offer too irresistible to pass up. Define your vision. Some entrepreneurs model and strategize based on someone else's success. Those copycats are missing the point. A borrowed vision is not sustainable. You need to target the source of your energy to unveil your potential. What makes you happy? What do people around you need? Perhaps there is an intersection between the two? If you're lucky enough to realize your gift meets a need then you're in business! Otherwise, search for a problem that bothers you and aim to fix it. Prioritize quality over quantity. Keep it simple when creating additional products relating to your offer. Now that you have your vision stick to it. Don't pump out any material for the sake of attention. All of the digital products and online courses you provide must add tremendous value to the client. If your business is service based, your cause is to produce information that will transform lives and spark change. Try out your material on a one-to-one basis to observe and ask for feedback. Remember the client dictates your success. Listen carefully! Take advertising with a grain of salt. Paid advertisements are not magic wands. I have nothing against them and recommend if you have the means definitely use them. But try not to compare the success of your promotion to others. Remember there are formulas and hidden factors at play. Take every view, website click, and interest as a win. There will be plenty of highs and lows. Analyze and convert all incoming data to adjust future advertising efforts. Never deviate from Step Number One. You will sadly be refused for other similar if not identical offers. It's okay. Stand firm in your individualism. You will bring something unique and different to the table as long as you stay true to your principles. What you are selling will not be for everyone and everyone will not be a good fit for what you are selling. Be patient as you undergo a constant loop of experimentation and growth. Leave plenty of room for grace as you tweak what is and isn't working along the way. To avoid disappointment, strive for progress over perfection. "Don't be fearful of feedback and don't strive for perfection." - Malorie Nicole (40:50 - 40:53) If you're not willing to adapt, you might as well throw in the towel now. Business is constantly moving. What you learn today in online marketing will most likely become outdated in a few years. Commit to being a continuous learner in reading and researching to gain more knowledge. Don't just consume, create! Put into action all you learn by identifying your offer and building a marketing strategy true to your principles. Your plan doesn't have to be bigger, better, or larger than the rest. As long as you continue to strategize from a place of authenticity and usefulness, you will succeed. How to get involved Connect with Malorie Nicole on Facebook or Instagram for more on the topic of becoming abundantly clear in your life and business. Find resources and more information about Malorie Nicole's coaching services here . If you liked this episode, be sure to

You can listen to EP23: How To Empower Yourself In Your Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

EP23: How To Empower Yourself In Your Marketing is an episode from Abundantly Clear.

This episode is 01:00:22 long.

This episode was published on Apr 4, 2019.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Abundantly Clear when more episodes are available from the podcast feed.