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Oppositio Singularis: The Positioner's Folly artwork
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Oppositio Singularis: The Positioner's Folly

2Bobs - with David C. Baker and Blair Enns by David C. Baker and Blair Enns

Dec 17, 202513:44Business

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expert...

About This Episode

Oppositio Singularis: The Positioner's Folly is an episode from 2Bobs - with David C. Baker and Blair Enns by David C. Baker and Blair Enns. David sees too many marketing agencies trying to attract new business by staking claims of specialn...

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This episode belongs to 2Bobs - with David C. Baker and Blair Enns.

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Episode Details

Published Dec 17, 2025, 13:44 long, audio available.

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