A Proposed AI Contribution Scale

2Bobs - with David C. Baker and Blair Enns by David C. Baker and Blair Enns

Sep 9, 202620:34Business

Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more transparent when using LLMs in the creation of...

Related Episodes

Continue listening to more episodes from 2Bobs - with David C. Baker and Blair Enns.

Do You Need an Advisory Board?

Sep 23, 2026 - 16:50

We all know how valuable external input from trusted advisors can be for our business. But what does that...

How Sellable Are You?

Aug 26, 2026 - 22:14

In a recent article, David discloses the questions all creative agency principals need to answer whenever...

Positioning, Strategy, and AI

Aug 12, 2026 - 26:40

Blair and David are hearing all kinds of people talking about how their positioning needs adjustment beca...

Employee Retreats for Remote-First Teams

Jul 29, 2026 - 20:36

David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creat...

Productization (Again)

Jul 15, 2026 - 23:30

Blair changes his mind on productized services. Again. And AI is the reason. LINKS "The New Age of Consul...

Thirteen Signals Your Website Should Send

Jul 1, 2026 - 20:28

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites w...

Embrace the Marketing Mess

Jun 17, 2026 - 24:45

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview...

Firms Most at Risk

Jun 3, 2026 - 26:43

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and...