Business

Decoy or Anchor?

2Bobs - with David C. Baker and Blair Enns by David C. Baker and Blair Enns

Feb 25, 202621:19Business

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used ap...

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Decoy or Anchor? is an episode from 2Bobs - with David C. Baker and Blair Enns by David C. Baker and Blair Enns. Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for...

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Published Feb 25, 2026, 21:19 long, audio available.

Decoy or Anchor?

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