Ep 8...How to make your Franchise Brand more ...Huggable

Not your average topic... How to make your brand more huggable. Mascot expert Glen Street gives us the inside scoop on how mascots make your brand more approachable, increase community engagement, and become a tool for education. A few highlights.. 1.It's important to have the right costume- something that reflects your brand in a way that you want that brand reflected 2.Have the right performer with the right training. As franchise leaders we are always thinking about systems and leverage , and scalability – and Glenn gives us some interesting notes on how to have the right performer do the right things in the right costume to represent our brand appropriately. 3. A committed organization. The importance I'm having a mascot is secondary to using a mascot properly to extend your brand.

You can listen to Ep 8...How to make your Franchise Brand more ...Huggable online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 8...How to make your Franchise Brand more ...Huggable is an episode from ZorBusiness Podcast.

This episode is 31:46 long.

This episode was published on Nov 17, 2017.

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