Sales Tales with John Waller

A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they're waiting on hold. John's been selling since he was a kid growing up in England in the early 1960s trading bubble gum for toy cars – something that he paid dearly for as you'll find out. Undeterred by that early childhood incident, he's since led a successful sales career spanning decades, selling insurance and phone headsets before he got into selling on-hold messages. While a big fan of cold calling, John has also incorporated newer tactics into his sales process such as LinkedIn and attending virtual networking groups to set up "warm calls" and build relationships that lead to numerous referrals and new business. Watch this episode on YouTube: Connect with John Waller: Learn more:

You can listen to Sales Tales with John Waller online on Radio and Podcast. Open the player on this page to stream the available audio.

Sales Tales with John Waller is an episode from Zev Audio Zone by Zev Gotkin.

This episode is 37:15 long.

This episode was published on Apr 1, 2025.

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