The ROI of eLearning with Elisa Cruickshank

We often think of content creation as something related to the marketing department, but content creation is also necessary for crafting e-learning modules that nurture employee engagement and buoy retention as part of a learning and development (L&D) strategy. My guest, Elisa Cruickshank is an instructional designer and the founder of EC‑Designs for Learning . Elisa specializes in creating engaging and effective learning experiences tailored to her clients' needs. With a strong passion for education and a deep understanding of instructional design principles, she collaborates closely with organizations to develop customized training programs, e-learning modules, and educational materials that drive results. Elisa draws on over a decade of experience in banking, finance, and learning & development to create impactful e‑learning solutions that empower and engage teams. As the driving force behind EC‑Designs for Learning, she specializes in developing engaging webinars, e‑learning courses, and software training that help organizations thrive. In this episode, we discussed the impact e-learning has on organizations and how an L&D-forward approach creates a culture of growth, retention, and employee engagement. With expertise spanning instructional design, course management, ILT/VILT (Instructor-Led Training/Virtual Instructor-Led Training) delivery, and both soft and technical skills training, Elisa crafts immersive experiences that resonate. Her clients—ranging from Nestlé Health Science and McLane Company to PolyGen Pharmaceuticals—praise her ability to "go beyond the basics," delivering "impactful courseware on time and to budget," and being "a joy to work with." Watch on YouTube: Connect with Elisa Cruickshank: Learn more:

You can listen to The ROI of eLearning with Elisa Cruickshank online on Radio and Podcast. Open the player on this page to stream the available audio.

The ROI of eLearning with Elisa Cruickshank is an episode from Zev Audio Zone by Zev Gotkin.

This episode is 46:31 long.

This episode was published on Jul 8, 2025.

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