Kit vs Substack: Which One is Best For My Podcast?

In today’s episode, I answer the question: “Should I use Substack for my newsletter or something like Kit (formerly Convertkit)?” I explain that Substack is a good fit for people who primarily want to share their thoughts or report news to an audience, especially writers and journalists. You can set a premium price for subscribers, though Substack takes a percentage of your earnings. Substack Substack is a newsletter-first publishing platform built around simple creation and monetization of written content. It lets creators publish posts that go both to an email inbox and a web page, with built-in tools for paid subscriptions and community engagement (comments, chat, Notes). Kit (formerly Converkit) Kit (formerly ConvertKit) is an email-marketing platform designed for creators who want more control over audience relationships, automation, and monetization — not just basic newsletters. It includes advanced segmentation, automation workflows, and tools for selling digital products alongside newsletters. Growing Your List I talk about the low conversion rate for newsletter signups—typically only 3-5% of your audience might

You can listen to Kit vs Substack: Which One is Best For My Podcast? online on Radio and Podcast. Open the player on this page to stream the available audio.

Kit vs Substack: Which One is Best For My Podcast? is an episode from Your Podcast Consultant by Dave Jackson.

This episode is 12:01 long.

This episode was published on Dec 12, 2025.

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