Targeted Podcast Promotion: Going Where Your Audience Already Hangs Out

Podcast promotion breaks down to this: Identify who your audience is Go to where they are (online and offline) Make friends with them Tell them about your show Don't Overthink it So a person on Reddit mentioned they wanted to grow their podcast about horror movies. Let's see.... where could I find a bunch of people who like horror movies... if only there was a place where people who like horror MOVIES go. If only...... Go to Where They Are So go to the movie cineplex, if you want to go all out have a t-shirt made for you with your logo and URL on the shirt (see Stickermule), and have some business cards made with your logo and website address, and a QR code (I use switchy for that. It not only makes QR code and a whole lot more but I can track how many times that QR code was used). Then as people are entering the building ask them, "Are you hear to see (scary movie title)?" and if they say "Yes," then give them a card and say "I do a podcast for people just like you." Expectations Yes, some will throw the card away. Some will put it in their pocket. Other will be bored sitting through endless advertisements waiting for the movies to start and will point their phone at the QR code (which takes them to my follow page). Keep in mind you build you audience one person at a time. And often that one person hangs out with other people who also like what they like, and word of mouth starts to grow your show. Now, word of mouth is effective. We know it is. It ranks high in all the ways to promote your podcast, but we also know it is slow. If you are looking for a giant switch to give you 30,000 downloads an episode, that just doesn't happen. The More You Do It The better You Get At it I know for me, selling my book, Profit From Your Podcast , in person is always a little uncomfortable, but the more I did it, the better I got at it and the more books I sold Do You Need Help Growing Your Podcast? If you need help growing your show, come visit me at schoolofpodcasting.com . One of the features we have there are listener parties where a group of us will get together and you get to watch us listen to your show. This way you can see if we laugh when we're supposed to laugh and cry when we're supposed to cry. If it's not working, you'll know immediately and it's time to go back and do some basic editing. Check it out at schoolofpodcasting.com . Mentioned In This Episode Stickermule (T-shirts and more) Canva (business Cards) Design Crowd (crowd source your business card or t-shirt design) Switchy (QR codes that are trackable) Mentioned in this episode: Start Podcasting in Six Week - Starts June 3rd Have you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks. Podcasting in Six Weeks Podcasting in Six Weeks This podcast uses the following third-party services for analysis: OP3 -

You can listen to Targeted Podcast Promotion: Going Where Your Audience Already Hangs Out online on Radio and Podcast. Open the player on this page to stream the available audio.

Targeted Podcast Promotion: Going Where Your Audience Already Hangs Out is an episode from Your Podcast Consultant by Dave Jackson.

This episode is 06:48 long.

This episode was published on May 8, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Your Podcast Consultant when more episodes are available from the podcast feed.