Not Sure What to Charge? Start With These 5 Pricing Considerations

In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly? Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem. We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance. This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly? Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem. We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance. This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience. 3 Key Takeaways: Pricing should support your entire offer suite If I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell. Different levels of customers need different pricing Not everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively. An Ascension model creates clarity and momentum When my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website , (Grow, Launch, Sell) , Sign up to Teresa's email list , Instagram , LinkedIn , or Facebook ,

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Not Sure What to Charge? Start With These 5 Pricing Considerations is an episode from Your Dream Business by Teresa Heath-Wareing.

This episode is 13:30 long.

This episode was published on Jan 12, 2026.

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