How to Write Emails People Actually Want to Read with Laura Belgray

In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read. Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out. This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers. What We Cover: Why email marketing still matters more than ever How storytelling and personal anecdotes build trust and engagement Using humor to stand out (even if you think you’re “not funny”) Finding the right balance with email frequency and selling How to use AI to tighten and improve your writing—without sounding robotic 3 Key Takeaways: Your email list is your biggest business asset Social media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms. Stories and personality beat “perfect” copy every time The more human, specific, and real I am in my emails, the more they resonate. People don’t want polished—they want relatable. AI should support my voice, not replace it Used thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Laura on Website , Instagram , Facebook , X Connect with Teresa on Website , (Grow, Launch, Sell) , Sign up to Teresa's email list , Instagram , LinkedIn , or Facebook ,

You can listen to How to Write Emails People Actually Want to Read with Laura Belgray online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Write Emails People Actually Want to Read with Laura Belgray is an episode from Your Dream Business by Teresa Heath-Wareing.

This episode is 55:08 long.

This episode was published on Dec 22, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Your Dream Business when more episodes are available from the podcast feed.